The Digital Catalyst Institute (DCI) presents a two-day, intensive virtual workshop designed for marketing managers, content strategists, and freelance writers ready to integrate Generative AI into their daily workflow. Stop writing about AI and start writing with AI. This masterclass moves beyond basic prompts to deliver actionable frameworks for driving measurable results at scale.

1. Advanced Prompt Engineering: Learn DCI’s proprietary $P_E.R.F.E.C.T$ framework for generating accurate, high-quality, and nuanced content outputs from platforms like GPT-4 and Claude.
2. SEO & E-E-A-T Compliance: Discover how to leverage AI tools to perform rapid keyword research, analyze competitor content gaps, and structure articles to meet the stringent E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards.
3. Workflow Automation: Implement tools and systems to automate repetitive tasks, including drafting social media posts, generating meta descriptions, and creating A/B testing copy—reducing your content production time by up to 60%.
4. Ethical Deployment & Policy: Understand the crucial legal, ethical, and organizational policy considerations for using AI-generated content responsibly within your brand guidelines.
5. Hands-on Case Studies: Work in breakout sessions to apply learned strategies to real-world content briefs, receiving live feedback from your DCI expert instructor.

1. Marketing Directors and Managers seeking efficiency gains.
2. SEO Specialists focused on content ranking and scale.
3. Professional Content Writers and Copywriters aiming to future-proof their skills.
4. Digital Strategists responsible for multi-channel content deployment.

This interactive workshop is capped at 120 participants to ensure personalized attention and quality networking. To secure your seat, users can show interest by submitting a formal offer for the $799 enrollment fee. Accepted offers will be confirmed immediately, granting access to the pre-workshop reading materials and the exclusive DCI AI Strategy Toolkit.